Playing cards for a strong company culture

A product meant to align, inspire, and unite

The company was growing; we wanted something to harness the company culture by celebrating where we’ve come from and capturing the vision of where we are going.

MY ROLE

This project was my brainchild. I led the project from concept to delivery.

PLATFORM

Physical product

TIMEFRAME

2020

RESPONSIBILITIES

Concept
Art direction
Design

A project near to my heart

This project was outside my realm of expertise, but I feel passionate about uniting people in joint creative endeavors.

I came up with the idea of playing cards, where each card represents a moment in time for the company, a value, a belief, etc. So it would engagingly represent the company's soul.

What we do is who we are

Our stories and traditions are what bring us together. Our ability to capture these stories and use them in our daily interactions would reinforce how our culture was molded and upheld.

Direction

I started at the end. I wanted them to have a lasting effect to become a living document. It needed to be fun, informative, and valuable.

54 of them

To make sense of 52 cards, I gave meaning to the four suits, then number cards. Ace represents a beginning, and face cards represent conclusions or ultimate manifestations. Jokers are the wildest dreams, aka the big hairy audacious goals.

Branding

I wanted these cards to feel integrated into the company, so I used the company brand colors and played off the logo to create the visuals.

Results

I had the honor of presenting at the yearly company kick-off. The cards were given to each person. It was tactile, visually engaging, and inspirational, making it successful.

New people had something to reference, and tenured people used it as a baseline to move conversations faster. It was used in weekly all-hands meetings to help people tell their stories while giving updates.

© 2024 ✦ All Rights Reserved